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About us

A small agency for big problems

We founded in 2012 as a senior-led creative studio that works exclusively with mission-driven organizations.

For us, it means that we choose to care: about our team, the partners we collaborate with, the audiences that interact with our work, and the community that can benefit from it.

We take being Friendly seriously. Our values are evident in the organizations with partner with—as well as how we run our business and treat our team.

Friendly means…

We’ll be your team’s best friend.

We’ll meet you where you are, with a transparent process and clear, consistent communication that keeps us in lockstep from kickoff to launch… and beyond.

Our expertise amplifies yours.

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Every project is a people project.

Measure outcomes, not hours.

Build work that lasts.

Solve problems as partners.

Your friends

These are the people that will strategically guide the creative direction, manage the day-to-day collaboration, and bring your project to life.

When you work with us, you’re not just hiring a team—you’re adding new allies, collaborators, and supporters who care about the details as much as you do. Our expert team is structured for depth and flexibility. We stay small so we can be aligned, agile, and in it with you.

Ross Nover

Co-Founder and Creative Director

An award-winning design professional and former professor of graphic design, Ross has over 20 years experience creating engaging brands and interactive experiences, specializing in design for nonprofits. He has been proud to work with hundreds of organizations such as Conservation International, Nature Conservancy, World Central Kitchen, TED, and The Bill and Melinda Gates Foundation. As Creative Director and founder at Friendly Design, Ross helps clients solidify their goals and objectives and aligns both our process and results work to achieve them.

Ross holds a Bachelor of Fine Arts from American University, where he has taught and guest lectured over the last 15 years. He has also given talks at George Washington University, Corcoran College of Art, the University of Maryland, and George Mason University. His projects have won awards at SXSW, The Webby Awards, The Anthem Awards, and more.

When not writing emails, he can be found advocating for safer streets around DC or helping to produce and host Super Art Fight, a live-action art competition with shows around the country.

Hannah Karl

Design Director

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Alicia Schreder

Project Director

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Alyssa Anduiza

Interactive Director

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Carmen D’Anna

Designer

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Partners

These are the people that will strategically guide the creative direction, manage the day-to-day collaboration, and bring your project to life.

  • The Good Lemon Digital Marketing & Communications
  • Dave Animation
  • Canic Interactive Development Support
  • Ian Development Support
  • Freedom Branding & Marketing

Bona FiDes

We hold ourselves accountable. We’re a Certified B Corporation®, meeting high standards of social and environmental impact. We donate 1% of sales toward environmental causes and, as a Clean Creatives member, refuse fossil fuel industry work.

And our work is honored by the best. We’ve won Webby and Anthem Awards for the last seven years straight.

We’re certified. Our B Corp certification means we meet high standards of social and environmental impact. We’re committed to accountability, transparency, and continuous improvement and are part of a global movement for an inclusive, equitable, and regenerative economic system.
We donate 1% of our annual revenue to environmental nonprofits, and have since 2019. For Patagonia founder Yvon Chouinard, “It’s simple: every business should be committed to people and the planet, above all else—for future generations and any future economy.”
We practice a 4-day work week. We’re part of a global movement that’s seen our team not just more relaxed and happier, but (believe it or not) more productive. By stepping away and using our working time more intentionally, we can focus better, and accomplish more.
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And our work is honored by the best. We’ve won Webby and Anthem Awards for the last seven years straight.

Let’s be friends.
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